Meal Deals: Why it's good idea to offer

In today’s competitive foodservice landscape, consumers are seeking value, variety and convenience - all of which can be delivered with well-crafted meal deals. We’ve selected a handful of products which are easy options that have room for margin boosting when used as part of a meal deal.

WHY IT’S A GOOD IDEA

1. Perceived value drives sales Customers feel they’re getting more for their money when a meal includes multiple components for a fixed price. This encourages higher spend per transaction and customer satisfaction.

2. Simplifies decision making People on lunch breaks or in a hurry prefer easy, bundled choices. Meal deals reduce friction by minimising choice fatigue and encouraging impulse buys.

3. Operational efficiency Meal deals promote predictable sending behaviour especially during lunchtimes. It helps with batch prep and reduces wait time during peak hours.

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